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wetbenang
at
Wednesday, May 30, 2007
UNDERUSED, OR INDIFFERENT MEDIA?
The Star reports today that during the discussion on global media strategies on HIV/AIDS, the 100-odd delegates who attended the Asia Media Summit 2007 in KL agree that the media is under-utilised when it comes to spreading awareness on the disease, and that coverage on HIV/AIDS is not done on a continuous basis.
A South African media chief concurs that while the media is a powerful tool, it is not doing enough to connect with young people – who are most susceptible -- and educate them.
How apt. How sad. But that’s a fact.
We don’t have to go far. Take a look at our beloved country. For a nation that has more than 81,000 people infected with HIV/AIDS (as per the same Star report), there ought to be more concerted educational efforts done by the authorities, NGOs and the media.
But I feel the media, on their own, ought to take more initiatives to continuously educate their young readers on the issue. Life, after all, does not revolve around AF winners or celebrity scandals alone!
The South African delegate further observes that many young people know about HIV/AIDS, but exactly how much they know or understand is a completely different story.
“The media has the responsibility to connect and speak the language of young people for they are the ones most susceptible,” he said.
Information on HIV/AIDS must, as the delegates say, spread faster than the disease.
A Case of Anak Rintik?
Talk about our young people, The Star also carries this report:
Rakan Muda show fans riled by rowdies throwing bottles and cans
Bottles and cans flew across an outdoor arena when several youths got restless during an open-air show at the Bukit Kiara sports complex here.
The commotion occurred while Akademi Fantasia 5 runner-up Ebi Kornelis was performing at the show, which was being held ahead of a Rakan Muda event.
The rowdiness subsided after Rela members rushed to calm the crowd before Prime Minister Datuk Seri Abdullah Ahmad Badawi arrived to launch the programme.
Ironically, another throwing match occurred during the reading of the Rakan Muda pledge.
More than 20,000 youths attended the event.
It turned ugly when a few overexcited spectators started to throw some bottles and cans to the other side.
Well, you could say that they were inspired by their elders who threw bottles and sticks at each other during the recent Ijok by-elections.
Yup. Kalau bapak borek, anak pun boleh jadi rintik lah.
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Wetbenang
it's true.. media should not be too focused on issues like "is siti nurhaliza pregnant or not" and the like... :) Kan? Kan??
Xis said...
10:40 AM
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wetbenang said...
1:15 PM
t's such a important site. cool, extraordinarily fascinating!!!
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